Brochure and Catalogue Design

38% of consumers look first at products in catalogues before purchasing the product online. A large number of global brands still regard the catalogue as their premier sales tool.

Brochures and Catalogues earn exposure, they build your brand, they sell your services and products, they’re one of the oldest forms of marketing and remain a powerful marketing medium, but their role has changed.

Brochures were once a direct-response vehicle, though today they can also drive your customers to the internet to become active online. Increasingly catalogues are also now utilised as a follow-up to online purchases.

The advantages of print brochures and catalogues is their level of trust, accessibility and ease of use. Portable, aspirational print vehicles designed to be handled, read, picked up and absorbed repeatedly. A great print brochure or catalogue will seldom be thrown away, or deleted.

1. Information
   We know that 34% of consumers (in general) believe that catalogues and brochures offer a better product overview and make it easier to look through various products and product ranges.
2. Driving Traffic
   To bring a brand in to a physical space, catalogues and brochures can make people become more active with the brand via a print vehicle. Catalogues guide readers to a physical or online store, and vouchers, or the customisation of content will support this action.
3. Effectiveness
   Global brands still regard the catalogues and/or brochure as their premium sales tool. Catalogues combined with the immediacy of eCommerce shopping can and does increase the effectiveness of both activities. When marketing print collateral works in collaboration with a company website, call centre and/or store, the measuring of success happens quickly and accurately – a clear advantage for the marketing executive.

COG Design offers our print design services which include paper stock selection, document size and folding technique, design format and of course manage the production process. From food and grocery catalogues, to jewellery or fashion brochures, and retail print media such as home-wares, and automotive brochures. The fundamentals of delivering key product information while also sticking to the brand and company style guides is something we’re experts at designing for across all different sectors and industries.

Catalogues are a great marketing communications print vehicle to broaden your client reach. A clear advantage that comes with creating a catalogue is in the form of exposure. We deliver both digital and print versions of our clients  catalogues – we know both provide easily digested information that is required in generating new customer leads.

Look at catalogues and brochures as a brand extension. We’re experts at adding strong visuals and clear messaging throughout our clients catalogues, we design to ideally use the companies brand equity to drive that feeling of trust and credibility with the reader. We also focus on capitalizing on key components to ensure your brand and business stands out and cuts through to assist in the pursuit of building credibility and brand equity.

Our print brochure design agency is special because we have the team and resources to offer small to medium sized enterprises (SME’s) at-call ongoing business hours support. Hour by hour, day by day and year on year.

The COG Design service suite is structured into clear print, design, digital and strategy disciplines, and these skills are made instantly available to your team by using a range of unique desktop and mobile softwares that enable communication to flow freely and efficiently between your team and our team.

As a leading stationery design agency our use of technology and digital virtual tools allows us to structure dynamic relationships with our clients can that be located anywhere in the world. COG Design operate in a global economy and we are aware that our services need to be at call 24/7, delivering support and solutions.

Our focus is long term relationships. Simply because when our team of graphic designers and brand managers dedicate themselves to your brand and business for months at a time our knowledge and experience grows, compounds and turns us into experts on your industry with an intimate understanding of what is required to achieve success.

The longer our design experts work inside your brand and business – the more knowledge we gather. With our brand agency services include brand research and brand management it means what we learn is transformed into actionable design strategies for your business to assist its performance in your market. We help you win!

The COG Design team are passionate about all the brands we are entrusted with and intimately understand that our clients are relying on us to work hard to succeed at every opportunity. It may start with just a stationery project though it is a brand touchpoint and needs to be nurtured nonetheless.When our clients brands grow, so do we.

Think of the COG Design as a cog your businesses engine. You set our team spinning and they will deliver the full service brand design solutions.