Brand Management

Our Sydney Design Agency are Brand Management experts. We deliver unique solutions to help your business establish a autonomous brand through clever brand management. Our Graphic Designers manage brands for business success.

At COG Design, we are one of the leading Sydney design agencies that takes brand management seriously.

Clients engage COG Design to manage brand for it to assist the business in its success. With our brand managers you’ll learn about the important role a well managed brand plays in conveying your brand identity to your customers.

The methodologies our design company are all about bringing brands to life and ensuring astute processes and handling procedures are in place to achieve brand design success.

What Is Brand Management?

A key to successful brand management is a function of marketing that uses methods and tactics to increase the perceived value of a products or brand over time. If your brand is effectively managed it will enable the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. Put simply, brand management involves managing the identity of a company strategically. It is through brand design that a company or business strives to communicate clearly with the target audience.

On a more technical level, brand management is the tactical considerations to comprehensive brand messaging which defines how consumers understand and interrupt your brand in the market. The three core components of brand design involve – your brands culture and values, position in the market, and brand visuals.

The Benefits Of Brand Management are numerous.

At COG Design, we have over 20 years experience working on brand designs for all sorts of businesses from a huge spectrum of industries. We’ve managed brands for just about all business types and sectors.

It is proven that sharp, tactical brand management is crucial to businesses success. This is due to a few factors:

  1. Improves Recognition – One of the principles of marketing is brand recognition. Designing a brand logo or brand identity requires you to create something that will help to identity you easily to your consumers. This in turn helps make your brand stand out among your competition.
  2. Creates Trust – Brand design is important to establishing an identifiable and trustworthy touch point for your customers. Your target audience should feel comfortable and relaxed when they see your brand, as they know it is one they can trust.
  3. Supports Advertising – When trying a new advertising medium a great brand design will more than likely help increase your ROAS. If people recognise and recall your brand design they will be more inclined to purchase your goods or services.
  4. Branding Generates New Customers – Solid brand design can also help your business grow through word-of-mouth referrals. A successful brand design will help to ensure your customers can recall your brand logo or brand name to tell their friends.

All ASX listed companies have one thing in common. They have utilised brand design to build a strong brand. They also continue to honor branding in their marketing activities to ensure ongoing market success.

The types of Brand Management our Sydney Design Agency offers.

A COG Design brand manager is well versed in the steps and processes needed to create a brand of value. One of the key aspects of brand management is to achieve point of difference from competitors. Our focus is long term relationships, and when our team of creative designers and brand managers get their mitts into your brand and business over the cycle of a few business quarters, their knowledge and experience increases and compounds, transforming us into industry experts with knowledge of your business and what it needs to achieve success.

Duration is key – the longer our brand managers work deep within your business – the more knowledge is gathered and used to benefit the business through branding and design initiatives. With our dynamic smart design approach, what we learn is injected directly back into the brand via tailored strategies that will assist your business and its performance in the market.

On offer a wide variety of brand design services including:

What are the steps involved in getting your Brand Managed?

A believe that communication is the key to success is true. We have a simple brand management process that delivers your business an exceptional result.

The steps involved in brand management include:

  1. Client Original Brief – We organize a time to meet or a conference call to discuss what is it exactly your business requires from its brand. We turn this conversation into a detailed design brief and scope of works that we provide a quote on.
  2. Scope Of Work Strategy – Brand design encompasses many disciplines such as those mentioned above thus the path to project success is often different for each project. For example an illustrator may create illustrations while a corporate design project will be completed by our senior graphic designers.
  3. Design Concepts – We then create a range of design concepts. This will be based on your original brief and will include a diverse selection of conceptual design ideas that deliver against the brief.
  4. Client Revision & Approval Of Concepts – We then send these design concepts for you to review. If there is one concept in particular you like we then work on enhancing the selected concept and bringing it more to life.
  5. Production Artwork – Pending on the brief, the artwork will be either for the digital environment or for print. Each have a different path to production quality and finished artwork.
  6. Quality Control– Once all of the artwork goes through our rigorous quality control processes we sign off on delivery and the original brief comes to life online and in print
  7. Aftercare – COG Design’s policy is that every project will receive a follow up to ensure that the brand design project is performing at a premium marketing function as required.

Savvy in the Approach To Managing A Brand

At COG Design Agency Sydney, our aim is to deliver our clients exceptional brand designs via clever, innovative and strategic thinking. COG Design delivers our brand design services to small to medium businesses through to large enterprises. Our clients continue to work with us because of our full service approach, innovative thinking and professional work ethic.

We are an established Sydney design agency motivated to provide our clients advanced brand design solutions that make a commercial difference in their business performance and to their brand equity.

In our COG Design studio our designers listen, learn and develop our clients ideas into advanced and high quality brand designs. Our team is unified in our methodology. This allows individual brilliance to shine and creative solutions to excel.

COG Design Agency Sydney deliver quality brand management services to help your business achieve success. Call today and start a new way forward (+61 2) 9523 6007


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