Bodyfit Signature Series
Introducing Bodyfit Signature Series – Elevating Your Fitness Experience to the Next Level.
Bodyfit believe everyone should have the right to exercise in a safe, welcoming and fun environment. A group of fitness centres across Sydney, Bodyfit is the gym that has Got It In One.
COG Design delivered creative direction and graphic design for the Bodyfit premium offering in Signature Series.
The brief
Bodyfit Signature Series emerges as a transformative force in the fitness industry, offering an unparalleled fitness experience to enthusiasts in Sydney and beyond. More than a conventional gym, Bodyfit Signature Series embodies a vibrant community that embraces diversity and encourages personal growth. COG Design was tasked with managing the existing brand assets and style guided associated with the program, and integrating it throughout the Bodyfit branded touch points and marketing channels.
The COG Design Solution
COG Design provided Art Direction and a Senior Graphic Designer lead to integrate the Bodyfit Signature Series’ aesthetic seamlessly into the Bodyfit brand. Using supplied brand assets and style guides from the exisiting brand, a premium brand-layer was annexed in to add further depth to the service suite.
The Results